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Search engine optimization (SEO) is the practice of getting your website ranked highly for a particular keyword phrase. You can do this by making changes to your content, and in some cases you will need to make changes to your website's architecture to get it to perform better. Most people use SEO as an umbrella term that covers everything from creating relevant keywords in your title tags and meta description, to optimizing your website's navigation, to using specific plugins or themes that optimize your site for certain keywords.
How do I know if my site needs SEO?
If you are not seeing the results you want from your marketing efforts, then you should consider having your site optimized. There are many ways to tell whether or not you need to improve your SEO, but one easy way would be to go to Alexa.com and see how high up on the list your site currently ranks. If it is at the bottom of the list, you may have a problem with your SEO. To check out your rankings, click here.
Why does my site need SEO?
Here are a few reasons why your site might need SEO:
1. Your website has poor SEO practices.
You may have taken some time to create your website, so naturally you did not think about SEO when you were building it. However, if you don't have any sort of focus on what people are looking for on the Internet, then there's no reason to believe that your website will rank well. A good rule of thumb is that anyone who visits your site without coming directly from a Google search should be able to find what they're looking for. This means that you really shouldn't spend much time on your site's design; instead you should focus on content that provides value to visitors.
2. Your website isn't mobile-friendly.
Many people now access the Internet through their smartphones, so it's important that your site is optimized for mobile devices. As the number of smartphone users grows, websites that aren't optimized for these devices are missing out on a large part of the market. The easiest way to ensure that your site is optimized for mobile is to install a plugin like W3 Total Cache or Yoast Mobile. These plugins allow you to set up different versions of your site for desktop browsers and mobile browsers. Once installed, you can toggle between them easily and adjust your site accordingly.
3. Your site doesn't provide enough information about yourself.
Your site may look great, but if nobody knows anything about you, then what good is it? People looking for a service or product will probably just move on before even trying to contact you. Even though your site looks professional, readers will likely think that you are someone else. In order to avoid this problem, you must include information about your business on every page of your site. For example, your About Us page should tell people what kind of products or services you offer, where you are located, and other details that will help them decide if you are right for them.
4. You are selling too cheaply.
When you are first starting out, it's tempting to sell something cheap just to get your foot in the door. But if you are charging less than $10 per item, it's likely that you aren't going to get very far. Customers expect more from businesses today, which means that you must charge higher prices if you want to attract customers. One thing to keep in mind is that many people are used to paying only $5 to buy something online. So if you are priced too low, you'll struggle to compete with companies that charge more.
5. Your site is poorly made.
There are two things that people notice most often when visiting a website: the layout and the color scheme. Both of these factors contribute to the overall appearance of your site. When visitors come across a bad user interface, they are likely to leave quickly. They also won't stick around to read all of your information - they'll just browse until they find something interesting. Poorly designed sites are usually slow to load, too. If you can't afford to hire a designer to work on your site, then you will have to figure out a way to make it functional yourself.
6. You haven't included social media buttons.
Social media is becoming increasingly important for businesses to succeed, and yet many small businesses still neglect to include social sharing features on their pages. If you are not including social media buttons, you are basically telling potential customers that you don't care about interacting with them. While it is true that many customers prefer to communicate with a business via email rather than on social networks, these days it's not unusual to see someone mention a product on Twitter or Facebook. If you don't have social sharing buttons, you are missing out on a huge opportunity for new customers and clients.
7. You haven't put together a blog.
Blogs are a great way to show off your knowledge and expertise. By writing articles for your blog, you are giving people a chance to learn more about you, your company, and your industry. Not only are blogs a good place to share information, but they also drive traffic to your website. This traffic helps you build your brand and improve your search ranking. You can either write your own blog or pay a blogger to write for you. Whichever option you choose, writing a blog is a great way to increase your visibility while also providing valuable content to your audience.
8. You haven't created a video.
Video marketing is becoming increasingly popular among consumers, so not having a video on your site is going to hurt you in the long run. Video allows you to connect with your audience in a unique way. For instance, if you are a plumber, you could take advantage of a video explaining how your services work. Or maybe you are a baker, and you could post a short video showing how you prepare your pastries. Either way, your videos can add a lot of value to your site.
9. You aren't offering free shipping.
Having free shipping is a big deal nowadays, because many customers will purchase something online just to save a couple of dollars. If you don't offer free shipping, you may miss out on thousands of dollars in revenue! And if you don't offer free shipping, it will be obvious to people that your website is for sale. This is a red flag that people will immediately ignore.
10. Your site doesn't include a call-to-action.
Call-to-actions are links that lead your viewers to another page, such as a contact form or a link to your homepage. Not every website requires a call-to-action, but if you do, you need to make sure that it's clear and compelling. Some examples of effective CTA's are "Order Now" and "Buy Now."
11. You are not offering coupons.
Coupons are a great way to entice customers into buying something. It's always smart to try to give customers a discount, particularly if you are selling goods that are hard to find elsewhere. Coupon codes are especially useful because they let you target a specific group of people based on demographics. For instance, if you are trying to boost sales during Black Friday, you can create a coupon code that lets people enter a special promotional code for 10% off.
12. Your web hosting is slow.
It's hard to imagine the amount of data that gets uploaded onto the Internet each day. A significant percentage of that data comes in the form of images, videos, audio files, and other multimedia content. Unfortunately, if your server is running slowly, the performance of your entire site will suffer. Having a fast loading website will encourage more people to visit your site, which will result in more revenue.
